Experience: 2 – 3 years
Salary Range: $60,000 to $75,000 plus benefits
Company: DuroVac (www.durovac.com)
Location: Mississauga, Postal L5T
Reports To: Brand & Experience Manager
Employment Type: Full-Time
Company Overview
DuroVac (www.durovac.com) is a leading manufacturer of industrial vacuum systems, serving a diverse range of industries across North America. With a team of 35 employees and annual sales of $20 million, DuroVac is on a strong growth trajectory, targeting 15%year-over-year expansion over the next 6–7 years. We are committed to innovation, operational excellence, and fostering a collaborative workplace culture.
Our Values: Family, Honor, Respect, Discipline, Passion, Decency
Our Vision: To become the #1industrial vacuum system provider in North America by 2030.
Our Brand Promise: Famously Tough Vacuums Make Your Whole Team Happy!
Role Summary
We’re looking for a Digital Marketing Specialist to help build and lead our email marketing automation program from the ground up while crafting compelling content that reflects our brand voice. This role is critical to driving lead nurturing, audience engagement, internal stakeholder communications, and sales partner outreach through scalable, data-driven campaigns and high-quality content.
Reporting directly to the Brand & Marketing Manager, you’ll collaborate on the strategy, architecture, and execution of email automation initiatives and create engaging copy for emails, landing pages, and related marketing assets. You’ll also ensure seamless integration with our CRM and ERP systems as part of a broader marketing technology stack.
Key Responsibilities
- Develop and implement automated email campaigns for lead nurturing, customer lifecycle engagement, and partner communications.
- Develop and implement automated email campaigns for employees, suppliers, and external collaborators.
- Write and edit email copy, landing pages, and supporting content that aligns with our brand voice.
- Build segmentation strategies and dynamic workflows to deliver personalized experiences.
- Integrate email automation with CRM and ERP systems to ensure data consistency and campaign efficiency.
- Define KPIs, monitor performance, and optimize campaigns for conversion and engagement.
- Ensure compliance with email marketing best practices and data privacy regulations.
- Stay current on trends and tools in marketing automation and content marketing.
- Ad-hoc marketing tasks as assigned by direct manager
What We’re Looking For
- Proven experience in email marketing automation, including workflow design and campaign execution.
- Strong writing and editing skills with the ability to craft clear, engaging, and brand-aligned content.
- Technical skills: ability to integrate automation tools with CRM/ERP systems (experience with platforms like Odoo, HubSpot, Mailchimp, or similar is a plus).
- Solid understanding of segmentation, personalization, and A/B testing strategies.
- Analytical mindset with experience using data to optimize performance.
Nice to Have
- Experience with ERP/CRM integrations.
- Familiarity with HTML/CSS for email templates.
- Knowledge of marketing analytics tools and reporting dashboards.
Why Join Us?
- Opportunity to own and build a critical function from the ground up.
- Collaborative, growth-focused marketing team.
Benefits:
- Comprehensive group health benefits
- Registered Retirement Savings Plan (RRSP) program
- Paid vacation
- Hybrid work model (following onboarding)
- On-site parking
- Sports and activity membership support
- Regular company events and team-building activities
Business Hours: Monday to Friday, 8:30 AM – 5:00 PM EST
Occasional flexibility required for meetings or deadlines.
Workplace Model: Hybrid, as required based on business and project needs.
Interested applicants, please email careers@durovac.com to apply.
We look forward to hearing from you!
