Practical by design and creative by nature, Sorina has spent over 15 years building her career in B2B marketing across high-tech and long sales cycle industries. In that time, she's led product launches, built marketing teams across North America, and developed content strategies for long-cycle buyers, all with the goal of making complex buying decisions feel easier.
As Brand Experience Manager, Sorina ensures DuroVac’s message aligns with its brand values and connects with its customer base. Her work centers on shaping the customer experience, building out emails and newsletters, and crafting campaigns that resonate with the people who actually operate the systems. From marketing performance and data analysis to brand voice and social presence, Sorina’s goal is to translate technical details into reliable marketing tools that people can trust.
Sorina is an artist at heart, and spends her free time doing hands-on crafts. She often moves from project to project, planning them out, building them up, and testing her creations to see if they hold up in the real world – the DuroVac way.
